The Mother of all Black Friday Sales?
100 years ago, this is what advertising looked like…
in 2013, this is what advertising looks like…
What’s changed about advertising in 2013?
The products are different and we now have color print in newspapers, but this method of advertising hasn’t changed in the past 100 (or even 200+) years!
The only thing that has changed significantly is how and when your customers buy. Today, they don’t find a newspaper or dust off a phone book to discover what a retailer is advertising on sale…when they want to buy something they search for it online!
You do not search for customers…
Customers search for YOU!
Your challenge is to attract customers when they are ready to buy, and you cannot do that successfully with advertising alone. When they want to buy a big screen TV, a car, toys, furniture, clothing or just a cup of coffee…they search online before they make a buying decision.
If they find you online, your sales will increase!
The key to success in 2013 and beyond is not spending more money on advertising, PR, promotion or discounting your valuable products or services. The secret is to attract customers that are searching for your products or services at the moment they are ready to buy! You do that by optimizing for search ONLINE.
The secret to finding customers
Okay, so how do you “optimize for search”? You start with your website; search engine optimization is both an art and a science, and it works. You want to make sure that you have fresh, unique descriptive content (words) on your website because the words on your pages are the only thing that Google sees. (NOTE: SEO is a topic that demands considerable explanation that far exceeds the limitations of this article. Educate yourself or hire a professional to improve your onsite SEO)
Get LOCAL Authority links
Since the commercial Internet began, good links to a website have always been important. Today, Google places huge emphasis on “quality” and “local” links, so you need to seek out strong local authority links, and there is simply nothing better than a link from the Flathead Guide pointing to your website.
The official Flathead Valley Business Directory is a local authority website that is hyper-local to the Flathead. It is a local directory for Bigfork, Kalispell, Whitefish, Columbia Falls and every business between Polson and Eureka.
Better yet, it is mobile-friendly and 100% optimized for search engines. Not only will a link from the Flathead Guide help boost your main website in search results, but it can also capture searchers who are looking for your type of business. And, as a smartphone friendly application, it will let visitors “Tap” to call, email or visit your website.
Best Black Friday Promotion in the Flathead
Make Every Day Black Friday
Leave 1913 advertising behind; migrate your advertising and promotional efforts into the present and leverage the power of Internet search, add your business to the Flathead Guide today! And BTW, at only $4 per month, it may well be the best promotional value in the Flathead.
Have a great “Black Friday” (every business day),
Owner/Editor of the Flathead Guide
* Newspaper Photo courtesy of Tri-Counties Genealogy & History
