Want more ready-to-buy customers?

By Guidemeister
Aug-2-2013
Flathead Valley Business, Flathead Valley Business Directory
1 Comment.

A lesson from history; links matter!

In the beginning, 1995 BG (Before Google), it was imperative to get links to your website. When launching a website, the first thing we did was to submit the site to Yahoo! and then try like heck to get other backlinks.

That was years before anyone ever heard about SEO or Google; the purpose was to create new paths to the website. If you could get a link from a high-traffic website, you could get clicks to your website. It made a lot of sense back then and it makes even more sense today.

Some things don’t change

Everything you’ve heard about search engine optimization and social media marketing have merit and will contribute to how well you website ranks in search results. The one marketing tactic that has not changed in twenty years is the need for strong quality links.

Not only are links still important, in many cases they are the most important part of your website marketing strategy. Search engines know that most queries are for local information and they will display local results first. What you may not know is how the search engines determine which local results they will show.

All major search engines use “local links” (and other factors) to determine the value of a website. In other words, the sites with strong local authority links tend to rank better in search results. This was one of the driving factors behind the creation of the Flathead Guide; to create a strong local authority site that would benefit local businesses.

A few of our local Flathead Valley businesses that realize how beneficial a listing in the Flathead Guide is to their business include Gardner’s RV • Valley Ford • J2 Office Products • Cafe Max • Plumbing Inc. • Computer Doctor • Great Northern Dental Care • Replay Sports • Beckman’s Fine Furnishings • Complete Restoration, LLC • Kalispell Foot & Ankle Clinic • Northern Rockies Outfitters • JMK Photography • Big Sky Electric • Custom Rifles • Cold Stone Creamery • Americas Best Value Inn • Montana Log Homes • Stillwater Spine & Sports Center • Essential Accounting • LouLa’s Café • Bob’s Appliance Repair • Flathead Lake Fishing Charter • and many, many more…

Flathead Guide = Value!

There are not many things you can do to promote your business that don’t cost money, but I doubt you can find anything that will deliver a better ROI than your listing in the Flathead Guide. Seriously, what else can you buy for $4 per month that could have a greater impact on your bottom line?