Best Advertising or Marketing ROI

By Guidemeister
Feb-22-2014
Flathead Valley Business, Flathead Valley Business Directory, Marketing & Promotion, Mobile Friendly
0 Comments.

Who would NOT like more visitors to their website?

Duh! Talk about a dumb question, right? That is something every business owner wants desperately, but most people are just too busy managing their business to learn a new skill such as search engine optimization. Heck, most of us don’t have time to make Facebook posts let alone invest the time and energy to seek out backlinks and tweak our pages with keyword phrases.

Optimizing a website can be mind-numbing.

We all know that Google has a formula to determine who gets listed on page 1 or page 87 in search results. We also know that we can improve our chances if our pages are optimized for the keyword phrases that define our business. Believe it or not, Google’s algorithm utilizes hundreds of metrics it uses to establish the value of your site as compared to others in your industry and geographic area.

Of all the onsite tweaks and offsite resources you can leverage, one of the most powerful SEO techniques is getting a link to your site from a local ‘authority’ website. Today, local is everything and a link acts like a vote for your website’s significance. Google holds such a link in the highest regard. A handful of local links are more powerful than thousands of miscellaneous links.

Today we complicate everything with the need for mobile-friendly web links. Web traffic is now transitioning to smartphone devices, and Google displays different search results if you are using a PC or a smartphone. This means that in addition to getting local backlinks to your website, you now need to focus on local mobile-friendly authority sites.

Maximize local mobile-friendly backlinks and score!

Addressing this need is the #1 priority of the Flathead Guide. As the official Flathead Valley Business Directory™, the Flathead Guide is a local authority site that is optimized for smartphones. Having your business listed may just be the best thing you can do for your business at 100 times the price. Bold statement?

The link from the Flathead Guide can help do two very important things for your business. One, we can capture smartphone shoppers who are searching for your products or services. They can “Tap to Call” your number and become a customer without ever visiting your website. Secondly, because Google places such high value on the link means that your primary website can improve its ranking in search results, thus exposing you to more potential customers.

Why take my word for it?

Local clients who have paid for my services know that I have been in the web marketing and SEO business since the last century (1993 to be exact). Additionally, I can supply a list of satisfied customers who have seen the results I have produced. Well executed SEO and social media marketing produces quantifiable results and a big part of any SEO project is to obtain some strong local links.

Providing that opportunity to all Flathead Valley businesses was the driving force behind launching the Flathead Guide. For the past 5-6 years, building a local business directory was one of those projects that simmered on my back burner. It seems that with every local SEO project I would be reminded that I should create this resource for the reasons I mentioned, but priorities always seemed to keep it on the ‘to-do’ list.

Best Advertising or Marketing ROI

In January of last year I finally published the Flathead Guide and local businesses have been signing up as soon as they realize the benefits of having an SEO optimized listing. I spend the better part of everyday optimizing the directory so that it continues to grow and improve in search results, which helps every company in the directory. Essentially, it is like hiring me as your personal SEO expert for $4 per month.

I doubt you can find a better ROI for any type of advertising or marketing campaign than you will receive from having a listing in the Flathead Guide. If you would like to know more, or have questions about any of this ‘geek speak’, contact me and get your questions answered. If you liked what you just read, take the next step and add your business to the Flathead Valley Business Directory today!