Bear Sightings and Advertising
Bear Sightings
Bear sightings in Glacier National Park are actually not a common occurrence; most visitors to the park never see a grizzly or black bear. In fact, many locals who have been traveling to the park for years never get a glimpse a bear. Going To The Sun Road is the biggest attraction for most visitors and it is rare that a bear emerges from the bush to delight drivers.
So, if Glacier Park and Northwest Montana have the largest grizzly population in the lower 48 and a huge population of black bears, why is it so difficult to catch sight of one? The simple answer is you need to know where the bears hang out. If you want to know where to have the best opportunity to see a bear, ask a professional, a wildlife photographer like Patrick Booth. Patrick will tell you that the east side of Logan Pass and Many Glacier offer the most promise.
Seeing New Customers
In business attracting new customers can be as difficult as finding a bear in the parking lot at Logan Pass; they will be few and far between if you are not looking in the right places.
In order for your advertising and marketing to be effective you need to put your ad dollars and efforts where your customers hang out. And today, your customers hang out on their smartphones. Mobile devices offer ubiquitous Internet access and the average American is seldom more than 3 feet from their phone. They will search for your products and services on their phones and Tablet PCs.
Trend Sightings
Don’t expect your ad dollars to drive new customers from print advertising. According to Pew Research, “The Internet took out print’s knees in the last decade — not all print*, but a lot.” See report here, The Collapse of Print Advertising in 1 Graph.
Charles Darwin stated that “It’s not the strongest species that survives, nor the most intelligent, but the ones most responsive to change.” The “change” we need to respond to is happening now.
How should you respond to changes in advertising?
As mentioned above, “put your ad dollars and efforts where your customers hang out”. Focus your marketing efforts on mobile and also improve your mobile search results. One of the best ways to do this is by adding your business to the Flathead Guide. As the official Flathead Valley Business Directory, the Flathead Guide is optimized for mobile devices.
We can help you get more customer sightings. At only $4 per month, a listing in the Flathead Guide is the best advertising and promotional value in the Flathead Valley. Click here to add your business today.
Still not sure how this can impact your business? Learn about all the benefits of having a listing in the Flathead Guide. Learn why hundreds of local businesses choose us to help them reach more customers.
Reference:
- The Collapse of Print Advertising in 1 Graph
- State of the Media
- Global Mobile Ad Revenue Hit 19.3B In 2013, Nearly Double Previous Year
- Advertising vs. Search Marketing in the Flathead
Bear sightings and advertising have a lot in common; if you are not doing it in the right places, you won’t see any results!
