To everything there is a TIME… “And a time to every purpose under heaven. A time to plant, a time to reap…” MONTANA - IT’S TIME Planting ideas in people’s heads is the purpose of Montana’s marketing campaigns. Selling “Montana as THE place to visit” means competing with 49 other […] Read More
50 Shades of a Business Nightmare Promoting a business of any kind is often a hit or miss proposition. Choosing the best media outlet, creating a compelling ad, picking the right images, ad sizes and all the other variables can turn a simple advertising project into an epic nightmare. In […] Read More
What every woman wants is not a mystery If they are in business, every women wants the same thing that every business man wants, a steady flow of new customers. Growing any business is dependent upon increasing the customer base by making more people aware of the products and services […] Read More
Op-Ed, Let’s Focus on Real Problems By now you have heard about the Missoula lawmaker, Rep. David Moore, and his bill to strengthen Montana’s indecent exposure law. The bill was in response to a group of naked bicyclists who pedaled through Missoula last August. As a parent, I would prefer […] Read More
Glacier National Park and Your Local Business Last year was a record-breaker for Glacier National Park with more than 2.3 million people visiting in 2014. This beats GNP’s all-time visitation record of 2.22 million set way back in 1983. One interesting point is that fewer people stayed overnight in the […] Read More
Luck is created when knowledge is applied to business realities In the business world, luck rarely defines a successful company. Companies that survive and thrive do so for numerous reasons, but none of them have anything to do with luck. A few of the obvious things that can make a […] Read More
What would you do if the Internet was no longer available? There is a whole generation of adults that have never know life without Internet; like electricity, it was just always there and it is a big part of their lives. Those of us over 30 years old can remember […] Read More
Is your business digitally marketing focused? Let’s face it, running a business today is more challenging than it has ever been. In addition to managing your facility, products, employees, customers, finances, advertising and promotion and all that goes with it, you’re also required to be an online digital marketing guru. […] Read More
Definition from Dictionary.com Is print media dying a slow death? Ever since Al Gore invented the Internet in the early ’90s, people have been predicting the imminent death of print media. In defense of that forecast, “print advertising revenue is now just 45% of what it was in 2006” (source). […] Read More
Your Ad Here! A billboard rising far above the landscape seems like an awesome advertising option and in some cases it can be very effective, especially in building a brand. Thousands of people might see your billboard, but there are two inherent problems. One, they’re driving and using their smartphone […] Read More
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